Co-Founder of Evara
Rachel Lunn founded Evara after 11+ years leading recruitment at Toyota Material Handling, one of the world's largest material handling businesses. She built the ALIGN hiring methodology so revenue hires stop failing for the same predictable reasons.

Co-Founder of Evara, architect of the ALIGN hiring methodology
Rachel Lunn spent 11+ years as Recruitment Lead at Toyota Material Handling, one of the world's largest material handling businesses, where she built and ran hiring processes for senior commercial seats across the UK and Europe. Her remit covered everything from role definition through executive search, structured commercial assessment, offer construction and post-hire integration. She has personally led searches for Sales Directors, VPs of Sales, Heads of Revenue Operations and CRO-equivalent roles, and has reviewed thousands of senior commercial CVs.
Rachel founded Evara in 2026 because she had grown frustrated with how recruitment is sold to SMEs. Most contingent agencies push CVs against a job description that was never properly written; most retained agencies charge premium fees for the same volume-led process dressed up in better paperwork. Neither model defines the role properly before the search begins, neither screens candidates against commercial outcomes, and neither holds itself accountable for whether the hire actually works once they are in seat.
The ALIGN hiring methodology is the codified version of how Rachel has always run a search. It enforces a structured kick-off, a written role definition with measurable outcomes, a commercial screening rubric agreed upfront, a stakeholder-aligned interview cadence held to calendar, and a post-offer integration plan. Hires placed through ALIGN have a track record of staying and performing past the eighteen-month mark, which is the threshold at which a senior commercial hire begins to compound rather than cost.
Rachel works directly with founders, CEOs and revenue leaders across the UK and Europe. She is calm under pressure, structurally minded, and unafraid to tell a client that the role is wrong before agreeing to start the search.
Operating philosophy
Define the role properly before you recruit. Screen against commercial outcomes, not CV pattern matching. Stay close to the hire long after the offer is signed.
Credentials
Areas of expertise
Recruitment Lead, Toyota Material Handling
11+ years
Built and ran end-to-end hiring processes for senior commercial seats across the UK and Europe, including search, structured assessment, offer construction and post-hire integration.
Founder, Evara
2026 to present
Founded the operator-led sales recruitment and revenue advisory practice serving SMEs across the UK and Europe.
Article · Salary Benchmarks
Sales Director salary, Yorkshire & North West 2026
Article · Hiring Trends
Time to hire a CRO in the North
Reviewed · Commercial Strategy
Fractional vs full-time CRO comparison
Comparison
Sales recruiter vs in-house TA
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Retained vs contingent search
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Sales recruiter vs headhunter
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Best agencies: Yorkshire
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Best agencies: North West
Comparison
Sales recruitment fees
Guide chapter
Chapter 01: The Mindset Shift
Guide chapter
Chapter 02: Understanding the P&L
Guide chapter
Chapter 03: Metrics That Matter
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Chapter 04: Revenue Models
Guide chapter
Chapter 05: Unit Economics
Guide chapter
Chapter 06: Pipeline & Forecasting
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Chapter 07: Building Sales Teams
Guide chapter
Chapter 08: Planning & Strategy
Guide chapter
Chapter 09: Board & Leadership Communication
Guide chapter
Chapter 10: Your First 90 Days as a Leader
Email rachel@evaraconsultancy.co.uk or browse the rest of the partners.
Specialist commercial search for the intralogistics industry. We reply within one working day.
Email Rachel Lunn