Decision Guide

Specialist sales recruiter or in-house talent acquisition? A decision framework for intralogistics.

Most growing intralogistics vendors end up with both an in-house talent function and a specialist commercial recruiter they can call on. The mistake is using the wrong one for the wrong seat. This guide sets out the dimensions that should drive the decision and the seats where each option genuinely earns its keep when you are hiring the people who sell forklifts, automation, racking or warehouse software.

When to use this guide

Use this guide when you are about to brief a senior commercial role for a material handling, warehouse automation, storage or supply chain technology business and you are deciding whether to run it through your in-house team or engage a specialist intralogistics sales recruiter.

Any figures, fee bands, salary ranges or percentages quoted on this page are indicative narrative guidance from Evara's operator-led practice in 2026, not a formal benchmark or audited statistic.

Written by

Rachel Lunn

Co-Founder of Evara

Published 2026-04-01 · Updated 2026-04-15

Specialist intralogistics sales recruiter

A sector specialist that runs the search end to end against a retained brief, working from a live map of commercial talent across material handling, automation, storage and warehouse technology.

Best for

  • Senior commercial seats (Sales Director, Commercial Director, Head of Sales, Managing Director)
  • Replacing an underperforming seller or leader confidentially
  • Building a commercial function from scratch where the in-house team has never hired the role before
  • Markets where the talent pool is narrow, technical and largely passive

Watch out for

  • Quality varies more than fee level. A weak retained search is worse than a strong contingent one
  • Watch for recruiters who sell on speed and CV volume rather than role definition and sector knowledge
  • If the brief is loose, no recruiter can save it

In-house talent acquisition

Your own internal recruitment team running the search using your tools, your employer brand and your network.

Best for

  • High-volume, well-understood seats (internal sales, junior business development, service coordinators)
  • Roles where your employer brand in the region is the primary draw
  • Pipelines where you already have inbound applications you can convert
  • Lateral hires from companies your team already knows well

Watch out for

  • Most in-house teams are structured for volume, not for senior commercial or technical sales search
  • Confidential or replacement searches are hard to run from inside the business
  • Mapping the specialist intralogistics commercial market is a separate discipline that takes years to build

Side by side

How they compare on the dimensions that matter.

DimensionSpecialist intralogistics sales recruiterIn-house talent acquisition
Best fitSenior commercial leadership and specialist solution-sales seatsVolume hiring, well-mapped roles, employer-brand-led pipelines
Typical time to fill6 to 10 weeks for most senior commercial seatsVariable: faster for known seats, slower for senior leadership
Cost modelTwo-payment retained fee: commitment deposit up front, completion fee on day 60Internal headcount cost, often spread across the team
Confidential searchStandard practice, with a sanitised brief and named-employer messaging held back until late stageDifficult to run from inside the business without leakage
Market mappingTargeted long-list across competitors and adjacent intralogistics sub-sectorsStrong on inbound and known networks, thinner on passive senior talent
Commercial screeningTwo structured commercial screens before shortlistUsually a single recruiter screen plus hiring-manager interview
Accountability for the hireSixty-day shared-risk window: completion fee invoiced on day 60 of employmentInternal accountability, no external guarantee

Our take

Use the in-house team for the volume seats. Use a specialist recruiter for the senior commercial seats.

If the role you are hiring is one your in-house team has placed several times in the last year, run it internally. If it is a senior commercial leader, a confidential replacement, or a seat you are creating for the first time, the cost of a mis-hire in lost revenue, stalled deals and time makes a properly run specialist search the rational choice. The two are complements, not substitutes.

FAQs

Common questions on this decision.

Can we use both at the same time?+

Yes, and most well-run intralogistics businesses do. The in-house team handles volume and known seats. The specialist recruiter takes the senior commercial seats and the confidential work. The two should share a roadmap so they are not competing on the same search.

Is a specialist search always more expensive than running it internally?+

On the visible fee, often yes. On the loaded cost, in-house salary, time, mis-hire risk and the time it takes a wrong hire to ramp, frequently no. A senior commercial mis-hire in a technical vendor business costs far more than the search fee in lost revenue and replacement cost.

When should we move a senior search from external to internal?+

When the seat becomes one you hire for repeatedly, your in-house team has placed it successfully more than once, and the specialist talent map is well understood internally. Until then, keep it external.

Talk through the right model for your next senior hire.

Email Rachel Lunn for a short conversation about whether your next commercial seat is best served in-house or by a specialist search.

Email Rachel Lunn

Talk to Evara.

Specialist commercial search for the intralogistics industry. We reply within one working day.

Email Rachel Lunn