CMC Lift UK is investing in its Worthing home with a new showroom and indoor demonstration and training centre, giving the access platform specialist room to show its full range under one roof.
Rachel's take
A demo centre is a sales asset. The whole point of bringing customers in to see kit in action is conversion, so it only pays back if the commercial team knows how to use the space.
Rachel Lunn, Founder, EvaraA larger home in West Sussex
The new 120 square metre building will join the existing workshops, warehouse and offices on the company's site in Worthing, West Sussex, with completion scheduled for the end of July. It will become the largest of the three buildings on the site.
A hard standing area at the front will give the team space to demonstrate machines outdoors, while the showroom is designed to display the full CMC V2 spider lift range, from 15 to 30 metres, in a single location.
Built for customer conversations
The company says the extra space will allow side by side comparisons and more structured demonstrations, including indoor demos when the weather is poor. The building will also include office space, a kitchen and a breakout area for customer meetings, training and discussions.
Reflecting on a journey that started around the kitchen table, the business framed the investment as a milestone, with managing director Russell Woodward leading the next chapter from the expanded Worthing base.
What this means for commercial teams
- Investment in demonstration and training space often signals a company gearing up to sell more, which tends to pull commercial hiring forward.
- Businesses building a customer experience around live demos usually value salespeople who can run a confident, consultative conversation.
This summary is based on reporting by Vertikal.net. Read the original article.
